Eggland's Best to Begin Offering Good Enough Eggs at Discounted Price

Malvern, PA - In an effort to reach a wider customer base by expanding into lower-income markets, leading fresh egg brand Eggland's Best will soon begin offering an additional tier of egg quality at discounted prices.

An elderly couple living on a fixed income, shown here finally able to gorge themselves on dozens of discounted Eggland's Good Enough eggs

"At Eggland's Best, we have always taken pride in producing eggs that have superior nutrition, taste, variety, and freshness compared to ordinary eggs." Kurt Misialek, President and CEO of Eggland's Best, LLC, explained. "But times are tough and not everyone can afford to splurge on premium eggs. Now more people will be able to enjoy our eggs at a lower cost since they won't all be our best. I mean, our Good Enough eggs will still be pretty good, just not great. Let's call them...average. Just your basic egg that is perfectly fine to eat. It's not like we are going to sell poor people eggs full of sawdust or anything like that. Maybe they won't win any egg awards, but so what? Does that really matter in this economy?"

Compared to ordinary eggs, Eggland's Best eggs contain six times more Vitamin D, 25% less saturated fat, more than twice the amount of Omega-3 fatty acids and Vitamin B12, and ten times more Vitamin E than ordinary eggs. According to Misialek, their best egg's superior nutrition comes from a proprietary all-vegetarian hen feed that contains healthy grains, canola oil, and a wholesome supplement of rice bran, alfalfa, sea kelp, and Vitamin E. "Our Good Enough eggs will still be nutritious, we just aren't going to feed the hens any sea kelp, rice bran, or any of the more expensive ingredients. It's still a good chicken feed. It's not like we will be selling Eggland's Worst. Although technically these eggs will be our worst, but that would be a terrible name from a marketing perspective. Could you imagine? If we did that? Yikes."