Belvidere, NE - When Belvidere taxidermist, and Diet Dr. Pepper enthusiast, Duane Frierson took part in a blinded taste test comparing his favorite brand and Diet Dr. Shasta today, the last thing he expected was for his life to be irrevocably changed.
"I didn't wake up thinking that I was going to realize I've been living a lie all these years," Frierson explained. "But if I don't know something as important as which cola beverage I prefer, then how do I truly know anything at all about myself? Do I even like being a taxidermist? Do I really love my family? Has my entire life been a charade?"
This isn't the first time that consumer marketing research has resulted in unforeseen outcomes for participants. According to National Beverage Corp. CEO Nick Caporella, forcing people to evaluate themselves without interference from all of the hangups and bias built up over a lifetime can reveal some pretty hard truths. "It may just look like they are deciding between a name brand product and a cheaper alternative, but on the inside, in the deepest reaches of the consumer's psyche, it can be a struggle to determine who they are as a person and how they fit into their community, or even humanity as a whole."
Shaken by the experience of questioning fundamental aspects of his existence as a unique consciousness within the cosmos, and trying to make sense of a world being seen as if for the very first time, Frierson has left his wife and three children and plans to relocate to Omaha. "This wasn't an easy decision. I just want to say, to Sharon, if she's reading this, that I hope you can find it in your heart to understand why I have to do this."
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