Texas to Roll Out New Tourism Campaign in 2025

Austin, TX - The Texas Office of Travel and Tourism (TOTT) has announced a new campaign aimed at promoting the state as a welcoming and safe place for most people. The "Texas, for a Lot of Us" campaign celebrates the somewhat diverse and inclusive nature of the state, with just a few simple exceptions like pregnant women, transgender children, legal immigrants and asylum seekers, the liberal media, and people with compassion and empathy, by featuring members from a variety of some communities in advertisements that will be positioned on highway billboards across the south and promoted on social media.

Governor Abbott, shown here pointing out a woman in the audience who looks perfect for the breeding program that he has been working on for the past few years

"At a time when other states, and you know which ones I'm talking about, are misguidedly focusing on what separates us, we are focusing on what unites us," Governor Gregg Abbott explained. "And in Texas we are united, for the most part, on being the kind of place where a lot of people can live, raise a normal family, visit legally, or build a business that doesn't support alternative lifestyles or put pretend genitals on birthday cakes."

"We couldn't be more excited to see the roll out of this campaign to promote Texas as a year-round destination for a many people and an inclusive place for members of several communities," Lt Governor Dan Patrick revealed. "Honestly, I can hardly even think of that many different types of people that wouldn't fit right in here in Texas. Gosh, I guess if you put a gun to my head I could maybe think of a few groups, but most people are gonna be happy as a hog in mud to settle down here in the Lone Star State. And if you know any with good birthing hips, well they get priority."

The "Texas, for a Lot of Us" campaign will include a variety of couples, even a few where one of them isn't white, photographed in locations throughout the state and featured on billboards that will run throughout the South. According to Governor Abbott, the tourism industry plays an important role in the state's economic health and prosperity. "This campaign encourages tourism throughout the state, reminding a decent percentage of people that they are welcome here. It's really all about loving where you live, where you visit, and who you travel with. That's what makes Texas special."