Pfizer and Kraft Heinz Announce Zithromax Flavor Blast™ Liquid Water Enhancer

New York - The pharmaceutical company Pfizer held a press conference on Friday to announce a partnership with multinational food company Kraft Heinz, the maker of mio beverage mixers, for a planned release of Zithromax Flavor Blast™ liquid water enhancer.

Z-Blast™ enhanced water can also be applied topically for cooling and skin immune system support

"This is a first-of-its-kind method of administering an antibiotic and a revolutionary means of promoting wellness through the enhancement of water as a healthy beverage that a lot of people aren't getting enough of these days," Pfizer President and CEO Albert Bourla explained. "We at Pfizer believe strongly that this will improve medication adherence, help consumers to maintain adequate hydration levels, and support an overall healthy and active lifestyle."

Zithromax, a macrolide antibiotic derived from erythromycin, inhibits bacterial growth by disrupting the synthesis of proteins. It has been one of the most commonly prescribed antibiotics in America for more than 20 years, primarily used to treats respiratory tract infections, Chlamydia, and parental anxiety. Although flavored liquid and chewable oral antibiotic formulations are not new, Zithromax Flavor Blast™ marks the first time that an antibiotic has been incorporated into a product meant to add flavor to a food or beverage.

According to Pfizer, each squeeze, or Z-Blast™, of Zithromax Flavor Blast™ will contain about 250 mg of the antibiotic azithromycin as well as 20% of the daily recommended intake of B vitamins. According to Mort Fishman, an infectious disease expert on the development team at Pfizer, Zithromax Flavor Blast™ also contains significant quantities of guarana extract, and the amount of caffeine typically found in a regular cup of coffee.

Each and every Z-Blast™ gives discerning consumers more control over their beverage experience. These are high quality ingredients and all-natural flavors that provide sustained energy with no crash like you get with sugary drinks, and it complements the body's natural immune system with an antibiotic proven to be popular."

Zithromax Flavor Blast™ won't be a one-size-fits-all product. Fishman says that he expects most treatment approaches targeting specific diagnoses, such as sore throat or nasal congestion for more than a few days, will involve two squirts on the first day followed by one squirt per day for an additional 4 days, but there are other potential regimens. "Consumers should consider talking to their doctor for specific recommendations, especially if their cough is really annoying, but this is a product that can, and probably should, be part of everybody's daily routine to achieve maximal wellness and to get the most out of their short time here on Earth."

The amazing power of the ingredients in Zithromax Flavor Blast™ are far from the only innovation when it comes to this exciting new product. Nicolas Amaya, president of North American operations for Kraft Heinz, revealed that the new water enhancer will be contained in unique bottles with a secure valves and an innovative click closure system that maintains lid security. "Several different flavors will be available by prescription at rollout, and they are all delicious if you ask me. We are talking about classics like cherry, strawberry, and watermelon, but we told the R and D guys to just have some fun during development. I think people will love our Tropical Rain™ flavor with its refreshing combination of pineapple, coconut, and of course the azithromycin."